Before you begin
Bird is a design concept, not an active investment program. This worksheet helps you organize an idea and download a text copy. Nothing is submitted, and the fields are not saved between visits. Do not include confidential information.
A useful first brief
Describe the person experiencing the problem, the workaround they use today, and what you have actually observed. Then explain the smallest experiment that could challenge your assumption. You do not need an elaborate pitch to make the question clear.
Take your draft with you
Use the worksheet below to prepare a local copy. The founder journal includes practical examples of concise briefs, customer questions, and prototypes. If you are here for website design rather than the fictional program, visit contact.